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The best skincare takes lots of love and attention. And if you love your skin your beauty cabinet is probably equipped with eye creams, moisturizers, and sunscreens. But it could that be you’re missing one essential skincare player in your lineup: serum.

From moisturizing dry skin to tightening crepey skin and smoothing fine line and wrinkles — serums pack some serious skin benefits. With potent nutrients and a powerful way to deliver the, serums are quickly becoming an MVSP – Most Valuable Skincare Product.

If you’re unfamiliar with serums and want to learn more… we’ve got you covered.

What Are Serums?

Serums are skincare products that deliver potent active ingredients to the skin.

These ingredients can work to help –

  • smooth uneven skin
  • encourage firmness
  • increase moisture
  • decrease the appearance of wrinkles and fine lines

More lightweight than traditional creams and moisturizers, serums have a thin consistency that’s easy to spread onto the skin. But just because they’re thin in consistency doesn’t mean they don’t pack a punch. In fact — quite the opposite. It turns out this lightweight texture can actually work in your skin’s favor.

You see, traditional moisturizers tend to be heavier — this makes them great for locking in moisture and providing a protective barrier for the skin. But these moisturizers don’t necessarily sink deeply into the skin.

Serums, on the other hand, are unique in that they’re made up of particularly small molecules.

These small molecules have the ability to penetrate deeply into your skin, transporting health-boosting nutrients to the dermis. This means that all those wonderful nutrients aren’t just relegated to the top layer of your skin — they’re actually getting deep down in the tissue to do replenishing, restorative work.

And since serums exclude the bulkier ingredients found in traditional moisturizers, they leave room for a higher concentration of active ingredients. This high concentration of active ingredients — along with the ability to transport them deeply into the skin — is what make serums such powerful skincare products.

serum | beverly Hills MDWhat Are These Nutrients?

Well each serum is formulated differently, but a serum may contain –

  • Vitamins
  • Antioxidants
  • Moisturizers
  • Essential oils
  • Collagen builders

And other active anti-aging ingredients that penetrate deeply into your skin.

So, Are Serums Moisturizers?

Well, yes and no.

Although it certainly delivers moisturizing ingredients like hyaluronic acid, aloe vera, and ceramides deep into your skin — a serum is not necessarily a replacement for moisturizer.

In fact, if your skin is dry, you may need to add a moisturizer to your skin after using a serum. This will go a long way long way to protect skin and seal in moisture — not to mention sealing in all those healthy serum nutrients.

In short, serums add a good dose of moisture along with other potent ingredients, but depending on the formulation — a serum alone may not be enough moisture for you.

Is A Serum Right For You?serum | beverly Hills MD

Most likely! Serums are pretty friendly to all skin types.

The light texture and easy absorption play well with oily skin, but powerful ingredients work their magic on skin that’s in need of some TLC. And many formulations contain extra-soothing ingredients for skin that’s prone to redness or sensitivity.

And if you’re looking for anti-aging help? A serum may soon become your best friend in fighting off wrinkles.

You can find a serum based on your specific skin type needs, but keep in mind that some serums provide more lasting benefits than others.

Get Familiar With These Ingredients:

  • Antioxidants: Vitamin C, vitamin A, grape seed extract, gingko biloba, and green tea extract are all heavy-hitter antioxidants that help combat oxidative stress that leads to the visible signs of aging.1
  • Moisturizers: Ceramides, essential fatty acids, aloe vera, and essential oils (lavender or frankincense, for example) will protect against dryness, increase moisture retention, and keep skin soft.2
  • Anti-Aging Ingredients: Collagen-stimulating peptides, copper, and hyaluronic acid can help increase collagen production and reduce the appearance of wrinkles.3,4,5

How Do You Use a Serum?

Applying a serum is really simple. After washing your face, just apply with your fingertips in small circular motions all over the face and neck. If you like — pay special attention to wrinkles and fine lines for an extra dose of serum goodness.

Also, you can use a serum up to two times a day, but application before bedtime is ideal. Your skin naturally works to restore itself as you sleep, so a serum can do a lot to boost the skin regeneration process.6

And though serums can be on the pricier end of the skincare spectrum, the potent ingredients mean you’re getting a lot of bang for your buck. So just remember — with serums, a little goes a long way. You’re less likely to go through serums as fast as you do other skincare products.

How To Use Face Serum With Makeup

By injecting moisture and nutrients deep into your skin, face serums can do a lot to keep your complexion looking young and healthy.

But did you know that you can also use serum as part of your makeup routine? Many people find that adding an extra layer of face serum can actually work as a primer or — “makeup base”. This base can give your skin a silky surface that helps foundation glide on, while giving your makeup long-lasting staying power.

So how exactly do you go about using face serum in your makeup routine?

Serums | Beverly Hills MDIt’s pretty simple. Cleanse your face and — as usual — apply the serum. Allow the nutrients of the serum to sink deeply in, then follow up with moisturizer. Allow the moisturizer to settle, so that you’re not working with slippery skin.

Now, this is where things take a turn. You apply a second layer of serum. You see — the first layer does its reparative work deep in the skin. And the second layer adds protection and provides a smooth surface for flawless makeup application. The result? A picture perfect face that needs fewer touch-ups throughout the day.

Sink Your Skin Into Serums

Are you ready to add a game-changer to your skincare lineup?

Try a serum to help transform your complexion from deep inside your skin — adding moisture, antioxidant protection, and diminishing the appearance of fine lines and wrinkles. Your skin will thank you.

Article updated: March 27, 2018


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